Technical reality.
What your site actually needs to be visible to search engines and AI systems. Crawlability, structured data, entity clarity, document structure. The infrastructure that makes everything else possible.
SEO & AEO Specialist · Portugal
Organic growth across search and AI platforms.
I help brands earn visibility where their customers are searching. Google, ChatGPT, Perplexity, Google AI Mode, and every surface where organic discovery happens. The approach is grounded in what peer-reviewed research and large-scale citation data say actually works, not what the industry repeats without testing.
Every engagement starts with understanding your business, your market, and where the real opportunities are. No templates. No generic playbooks.
How I work
A methodology built on what the data says, not what sounds plausible.
Most organic growth strategies are built on assumptions that do not survive scrutiny. "Write long content" works in some verticals and actively hurts in others. "Get more backlinks" has a weaker correlation with AI citations than brand search volume does. "Add more headings" improves visibility in B2B SaaS but suppresses it in healthcare.
I build every strategy on three foundations:
Content architecture.
Not keyword lists. A structured map of topics, entities, and their relationships that builds the kind of topical authority both search engines and LLMs use to assess expertise. One well-built page covering multiple query intents outperforms ten thin pages targeting individual keywords.
Cross-platform visibility.
Google is one surface. ChatGPT, Perplexity, Google AI Mode, and AI Overviews are others. Each platform selects sources differently. Only 11% of domains appear in both ChatGPT and Perplexity results. A strategy that ignores this is leaving visibility on the table.
The work blends what the industry separates into "SEO," "AEO," and "content strategy" because in practice they are not separate problems. They are one problem: making your brand the answer, wherever the question is asked.
Working together
Three ways to work together.
Each engagement is designed to stand on its own or lead naturally into the next. Most long-term clients start with an audit or strategy engagement first. That is by design. I want to understand your business before committing to ongoing work, and you should want to see how I think before committing to a retainer.
A diagnostic of your current organic presence across search engines and AI platforms. I analyse your technical foundations, content architecture, entity signals, structured data, and cross-platform visibility to identify what is working, what is broken, and what you are missing entirely.
Who this is for. Brands that suspect their organic presence is underperforming but do not know where the problems are. Or brands that have invested in SEO before and want an independent, honest assessment of where things stand.
What you get. A detailed report covering technical health, content gaps, AI visibility baseline, and a prioritised list of recommendations ranked by impact and effort. Not a 60-page document full of padding. A clear, actionable assessment you can act on immediately.
Timeline. 2 to 3 weeks depending on site size and complexity.
For brands that know they need to act but need a clear strategy before committing to execution. I build the full organic growth plan: technical priorities, content architecture, topical map, AI visibility positioning, and a measurement framework tied to business outcomes.
Who this is for. Brands with an in-house team that needs expert direction. Brands preparing to invest in organic growth and wanting a research-backed roadmap before they start. Brands that completed an audit and want the full plan.
What you get. A strategy document and phased execution roadmap. This covers what to build, in what order, and why. Your team can execute it independently, or it becomes the foundation for an ongoing engagement. Either way, the strategy is yours.
Timeline. 3 to 5 weeks depending on scope.
I execute and manage your organic growth strategy month-to-month. Technical SEO, content production and optimisation, AI visibility building, structured data, entity authority, and performance reporting across all platforms. This is where the compounding happens.
Who this is for. Brands ready to invest in sustained organic growth and want someone who owns the results. Typically follows an audit or strategy engagement, because by that point I already understand your business and you have seen how I work.
What you get. Hands-on execution against the strategy, monthly reporting tied to business outcomes (not just traffic numbers), and ongoing optimisation as platforms evolve. I work with a small number of retainer clients at a time to give each one proper attention.
What this covers. The specific mix of technical SEO, content, AEO, and authority building depends on your business. Some clients need heavy content architecture work. Others need technical foundations fixed first. Others are technically sound but invisible to AI platforms. The retainer adapts to what will actually move results.
Track record
Proven in travel. Built to transfer.
My deepest experience is in travel and tourism, one of the most competitive organic search verticals online. A 4,000-page site competing against OTAs with functionally unlimited budgets. The results: over €100K in estimated additional organic revenue in 12 months, 11,850% growth in ChatGPT referral traffic, and measurable AI citation across multiple platforms.
The methodology that delivered those results is not travel-specific. It is built on how search engines and LLMs evaluate content, assess authority, and select sources. Those systems do not care about your industry. They care about entity clarity, topical depth, content structure, and cross-platform authority signals. That applies whether you sell holidays, software, financial services, or anything else.
Read the full case study Proof of work
Results from the work.
€100K+ Estimated additional organic revenue in 12 months
+10.89% Total organic sessions year-over-year
11,850% ChatGPT referral traffic growth
+82.9% Google Business Profile views
Let's work together
Ready to own your organic visibility?
Whether you're invisible in AI-generated answers, losing ground to competitors in search, or know your online presence isn't delivering what it should, get in touch and let's talk about what's possible.
I work with a small number of clients at a time to give each one my full attention. Before we start, I'll give you an honest assessment of whether I can realistically drive results for your business.