I build organic visibility across Google and the AI platforms reshaping how people find information. Technical SEO, answer engine optimisation, content systems, and the measurement frameworks that tie it all to revenue.
Most websites have hundreds of pages. A handful of them drive the majority of revenue. The job is finding those pages, making them perform, and building the supporting structure around them. Everything connects back to one question: does this grow revenue or not?
Buyers don't convert on their first search. They move from researching a problem to comparing solutions and providers over days or weeks. At every stage, the brand needs to be the one they find, whether that's on Google, in a ChatGPT recommendation, or in an AI Overview. That requires a visibility strategy that captures them across the full journey.
Every engagement starts with understanding the business, the market, and where the real opportunities are.
The SEO work that actually grows revenue. Building technical foundations, creating content that ranks, and strengthening the signals that make a site compound visibility over time.
When someone asks ChatGPT, Perplexity, or Google AI Mode for a recommendation, will they mention the brand? That's the question AEO exists to answer.
Content built to rank on Google and get cited by AI, not just to fill a page. Every piece maps to what the target audience is searching for and where they are in their buying journey.
For teams that need expert direction, businesses starting from scratch, or in-house SEO functions that need a strategic roadmap.
My track record is in one of the most competitive organic search verticals online, where brands compete against platforms with functionally unlimited budgets. The methodology that delivered results there is built on how search engines and AI systems actually work, not on industry-specific tricks. It transfers.
Most businesses haven't started thinking about AI search visibility. I've already been building for it, with real data to back it up.
Background across technical SEO, content systems, and AI search optimisation. I do the work, own the outcomes, and communicate clearly about what's happening and why.
No vanity metrics. Every recommendation, every piece of content, every technical fix connects to a business outcome. If it doesn't grow visibility or revenue, it doesn't get prioritised.
Whether you're hiring for an SEO or AEO role, looking for help with organic visibility, or want to discuss a collaboration, I'm always happy to hear from people working on interesting problems.