SEO & AEO Specialist · Portugal

Your customers are searching.
OTAs are getting the booking.

I help travel and tourism businesses own their organic visibility, on Google and in the AI platforms reshaping how people search.

€100K+ Organic booking value generated in 12 months
11,850% ChatGPT referral traffic growth year-over-year

€100,000+ in additional organic booking value in 12 months, in one of the hardest niches online.

A travel company with a 4,000-page site that was quietly competing against itself. I fixed the technical foundations, restructured the content architecture, and built the site's presence into AI-generated search results. In 12 months: meaningful organic growth, AI citation across multiple platforms, and a measurable revenue impact.

Read the full case study
€100K+ Estimated additional organic revenue
+10.89% Total organic sessions YoY
11,850% ChatGPT referral traffic growth
+82.9% Google Business Profile views

Search has changed. Your strategy should too.

I cover the full organic visibility stack, from traditional search rankings to the new frontier of AI-generated answers.

The SEO that actually moves revenue. No shortcuts: durable rankings built on solid technical foundations and content that earns its position.

  • Technical SEO audit & remediation
  • Keyword research & topical authority mapping
  • On-page optimisation & content strategy
  • Internal linking architecture
  • Page experience & Core Web Vitals
  • Monthly reporting & analysis

Answer Engine Optimisation

When someone asks ChatGPT, Perplexity, or Google AI Mode for a recommendation, will they mention your business? AEO is about making your brand the answer.

  • AI answer visibility audit
  • Entity building & knowledge graph optimisation
  • Structured data & schema markup
  • Content structured for AI citation
  • Brand mention & citation consistency
  • AI citation monitoring & reporting

Content Strategy & Creation

Content built to rank on Google and get cited by AI, not just to fill a page. Every piece is mapped to a search intent.

  • Content gap analysis
  • Destination & product page optimisation
  • Long-form editorial content
  • FAQ content for featured snippets & AI answers
  • Content calendar planning

SEO Consultancy & Strategy

If you have an in-house team and need expert direction, or you're starting from scratch and need a roadmap, I can help.

  • One-off strategy sessions
  • SEO roadmap for new sites or launches
  • Agency or team oversight
  • Competitor gap analysis
  • Training & workshops

Independent. Focused. Results-first.

Proven in competitive search

My track record is in travel, one of the most contested verticals online. If an SEO strategy delivers results there, it will work for your business too.

Ahead of the AI curve

Most businesses haven't started thinking about AI search visibility. I've already been building for it, with real data to back it up.

You work with me, not an account manager

No handoffs, no junior work billed at senior rates. You get my full attention, clear communication, and genuine ownership of your results.

Business-minded, not just technical

I tie every SEO action to revenue impact. Traffic without conversions is vanity. I focus on the organic growth that actually moves the needle.

Ready to own your organic visibility?

Whether you're losing bookings to OTAs, invisible in AI-generated answers, or just know your SEO needs work, get in touch and let's talk about what's possible.

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Based in Portugal · Works remotely
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